Want to increase your website’s results with less work? A simple way to do this and get higher conversion rates, more subscribers, more members, and more sales, is by using the 80-20 rule.
What’s the 80-20 rule? Also known as the Pareto principle, the 80-20 rule states that 80% of your results comes from 20% of your efforts. Specifically to your website, 80% of your desired results comes from 20% of your website’s elements. The rest of the 80% of elements give you only 20% of your desired results, yet they take up the majority of your site.

By identifying the 20% of essential elements and then trimming the rest, you’ll devote the maximum amount of space to the elements that matter. With 100% of your visitor’s attention pointed towards the elements that deliver results, they’ll be more likely to read/subscribe/join/buy/whatever. Thus, you can increase your website’s effectiveness with the 80-20 rule.
So how do you get started increasing your website’s results with the 80-20 rule? Here are 3 simple steps:
3 Steps to Using the 80-20 Rule for Your Website
1. Decide on Your Website’s Desired Results
Before you get to using the 80-20 rule to make your website more effective, first decide what it is your website is trying to accomplish. What are your desired results? Be as specific as possible. It’ll only help you to more easily increase your website’s effectiveness once you start using the 80-20 rule.
- Are you trying to get more users to sign up and start using your service?
- Do you want readers to share or perform some other call-to-action (such as donating, filling out a form, or going out into the world to do something)?
- Are you looking for qualified leads to sign up to your mailing list?
- Do you want more sales of your product or service?
- Or something else entirely?
Once you’ve decided on your website’s specific desired results, it’s time to roll up your sleeves and dig into the next step: actually using the 80-20 rule.
2. Identify the 20% That’ll Achieve 80% of Results
Now that you know your website’s specific desired results, identify the 20% of your website’s elements that will deliver 80% of the desired results.
Be it:
- Copy and/or blog content
- Opt in email form
- Call-to-action buttons
- Social sharing links or buttons
- Donate and/or buy button
- Account creation or signup form
- And whatever else
Remember: these are the handful of elements that actually contribute to your desired results.
So, a signup form and copy explaining to the visitor why they should sign up would fall into the 20%. Social media widgets, social sharing links, and an email opt in form wouldn’t. On the flip side, if your desired result was to spread whatever your website offered, then the social sharing links and social media widgets would take priority and fall into the 20%.
The important thing is to not treat every website element with equal priority. That’s sometimes hard to do – it’s your website, you can’t see it objectively, and you think everything on it is important. But not every website element is created equal.
Be as objective as you can be, take a hard look at your website with your desired results in hand, and identify those 20% of elements that’ll give you 80% of those results.
3. Trim the Other 80% From Your Website
Okay, by now you’ve identified the 20% of essential website elements. Now it’s time to grab those digital pruning scissors and start trimming the rest. Get rid of the other 80% of elements from your website.
This is the 80% of website elements that only give you 20% of your desired results:
- Extra menu items and pages
- Sidebar and footer elements
- Widgets
- Unnecessary social sharing buttons (that don’t give you much traffic)
- And whatnot
Like with step #2, be honest with yourself here. Not all website elements are created equal, so try to be as objective as possible when identifying and then removing these 80% of elements from your website. The more ruthless you are, the better. This is for the good of your website – the more ineffective elements you get rid of, the more space and focus is left for the 20% of those effective elements that’ll get you much more desired results.
But wait: why get rid of these 80% of elements? After all, they are still giving you 20% of results, which is better than nothing. While that’s technically true, the title of this article is increase your website’s effectiveness. Meaning, while these 80% of elements aren’t worthless, they aren’t worth much either.
And here’s why the 80-20 rule increases your website’s effectiveness: by getting rid of the ineffective elements, you give more space and visitor’s attention to the ones that do.
Use 80-20 Rule to Increase Your Website’s Results

Increase your website’s results with less work by using the 80-20 rule. Decide what specific results you’re trying to achieve with your website, identify the 20% of essential elements that’ll give you 80% of those results, and trim the rest of the elements from your design.
By using the 80-20 rule, you’ll be well on your way to increasing your conversion rate, getting more subscribers/members/sales, or whatever else your desired results are.
To recap, here are the 3 simple steps to using the 80-20 rule to increase your website’s results:
- Decide on your website’s desired results
- Identify the 20% that’ll achieve 80% of results
- Trim the other 80% from your website
Over to you: has the 80-20 rule helped your website? How else have you been able to increase your website’s results with less work?